![]() These new methods enable creepy advertising and other content targeting without third-party cookies. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. If you're a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google's new tracking and ad targeting methods called Topics and FLEDGE. FLEDGE replaces cookie-based ad “re-targeting”, which means you’ll continue to have creepy ads following you around the Web if you don’t block it.While Topics differs from FLoC in a number of ways, it still suffers from the same fundamental privacy issues of automatically sharing information about your online behavior with websites and tracking companies without your consent.Topics replaces Google FLoC (Federated Learning of Cohorts), Google’s previous tracking method in Chrome, which we also blocked.You can use the DuckDuckGo Chrome extension to block Google Topics and FLEDGE in Chrome or you can manually disable the “Privacy Sandbox trials” setting in Chrome.Google has created new tracking and behavioral ad targeting methods in Chrome called Topics and FLEDGE, which it plans to automatically enable for many Chrome users.DuckDuckGo Chrome Extension Now Blocks Topics and FLEDGE, Google’s new Tracking and Targeting Methods Filed under DuckDuckGo News on
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